Projects
My projects span a wide range of work, including ad campaigns, lead magnets with email workflows, and the creation of practical digital tools.
Paid Social & Search ADs
Managed and scaled paid ad campaigns across 45+ client accounts, handling monthly ad spend of up to $75,000. Planned, structured, and optimized multiple ad groups with varied audience targeting to test performance, supported by retargeting campaigns and event setup for accurate tracking.
Supported MSP providers and e-commerce brands across plant accessories, skincare, haircare, and real estate by owning media planning, ad creative strategy, budget management, strategic ad copywriting, and A/B testing. Delivered monthly performance reports to clients with clear insights and optimization recommendations.
- Ad Campaign Creation & Optimization
- Ad Creatives
- Reporting
- Pixel Installation & Tracking
- Media Planning
Campaign Creation & Optimization
Owned end-to-end campaign creation, including account structure, targeting, bidding strategy, creative deployment, and continuous optimization to improve performance.
Ad Creatives Creation
Created, optimized, and A/B tested ad creatives and copy to improve engagement, relevance, and performance across campaigns through structured testing and iteration
Pixel Installation & Tracking
Installed, tested, and maintained tracking pixels and conversion events to ensure accurate attribution, reliable data collection.
Media Planning
Built media plans by defining target audiences, budget allocation, funnel stages, and channel strategy to support campaign goals.
Paid Social Media
AI marketing automation
Voice AI Agents
Paid Ads
Email marketing
Social Media & Content Creation
Planned and executed strategic content calendars, conducted research, and created content using Canva and CapCut, contributing to social media growth to 20k+ followers for Desi Return and supporting content creation for Treleaf, Gateway at Skyline, Concord Square, and Toadbird.
- Content calendars Creation
- Content research
- Graphic creation
- Caption writing
- Content scheduling
Desi Return – Social Media Content
Grew the Desi Return social media audience to 20k+ followers within one year by managing the full content lifecycle from research to execution. Built a structured content strategy around four core pillars educational relatable or funny inspirational and promotional planned content calendars and wrote clear CTA driven captions to support lead magnets and paid offerings while maintaining consistent engagement.
Treleaf – Content Research & Assembly
Focused primarily on the research and execution side of content, supporting the team by researching topics, assembling raw content ideas, and translating insights into usable content formats. Assisted in structuring and preparing content pieces aligned with SEO and brand goals, helping streamline the content production process rather than owning full strategy. Conducted competitor research to identify high-performing content patterns.
Podcast Thumbnails
Designed podcast and video thumbnails and conducted A/B testing to improve click-through rates (CTR) and overall video performance, supporting higher engagement across platforms.
Paid Social Media
AI marketing automation
Voice AI Agents
Paid Ads
Email marketing
Lead Magnets & Email Sequences
Built and scaled multiple lead magnets with structured email sequences and automation workflows, growing the email list to 3,000+ subscribers within one year through optimized copywriting, sequencing, and A/B testing.
- Lead magnets
- Email sequences
- Workflow automation
- Copywriting
- A/B testing
15-Week Email Series
Developed a long-term 15-week email series combining educational content with curated partner promotions across sectors such as education and financial planning. Wrote and optimized email copy to balance value and promotion while driving consistent engagement.
Return to India Checklist
Designed and developed the Return to India Checklist as a lead magnet, creating a clear and practical visual guide to help NRIs plan their move back to India while supporting lead capture, awareness building, and top-of-funnel engagement.
Financial Planning Roadmap
Created a 7-email sequence around the Financial Planning Roadmap to upsell a digital course for returning NRIs. Owned the copywriting, CTA optimization, and A/B testing to improve click-through rates while maintaining a trust-first tone.
Paid Social Media
AI marketing automation
Voice AI Agents
Paid Ads
Email marketing
On-Page SEO & Organic Growth
Worked on on-page SEO and blog content creation to target intent-driven keywords for a loyalty app platform. Created and optimized blog content to drive organic traffic and support increased app purchases and merchant adoption.
- Keyword intent mapping
- Title tags and meta descriptions
- Alt & Anchor text optimization
- Keyword density and semantic approach
- PR activities and backlink building
Treleaf – On-Page SEO & Content Optimization
Led on-page SEO initiatives targeting both informational and transactional keywords, optimizing page structure and content to align with search intent. These efforts contributed to 8.56 million total impressions and 160k clicks. In parallel, executed link-building activities primarily focused on PR placements.
RewardWise – Content-Led SEO for App Growth
Composed semantically optimized, SEO-focused blog content aimed at increasing awareness around customer retention while driving organic traffic. Most content targeted informational intent keywords, with select transactional keywords strategically placed to promote the RewardWise app.
Paid Social Media
AI marketing automation
Voice AI Agents
Paid Ads
Email marketing
Digital Tools
I’ve built a set of simple, rule-based digital tools to solve recurring problems in marketing, SEO, and financial decision-making. These tools were created primarily for personal use and community platforms, with the goal of reducing manual effort, improving clarity, and speeding up common workflows rather than commercial deployment.
- Ad Creative Hub
- Purchasing Power Parity (PPP) Calculator
- RNOR Status Calculator
- Keyword Strategist GPT
- Content Strategist GPT
Ad Creative Hub
A rule-based ad evaluation tool designed to score ad creatives and highlight areas for improvement. It helps marketers quickly identify weak messaging, creative gaps, and optimization opportunities before launching or scaling campaigns.
Purchasing Power Parity Calculator
Built to help NRIs understand the real value of their income when comparing life abroad versus returning to India. The tool simplifies cost-of-living comparisons into clear insights.
RNOR Status Calculator
Created to simplify the often-confusing RNOR tax residency determination for returning NRIs. The calculator helps users quickly assess their tax status and understand implications without navigating dense legal explanations.
Keyword Strategist GPT
Designed to speed up SEO research by analyzing top-ranking articles and extracting NLP keywords, entities, and long-tail phrases. It helps writers understand keyword intent, placement, and frequency so content can be optimized naturally without keyword stuffing.
Content Strategist GPT
Built to streamline blog creation from keyword to final draft. The tool structures the process into keyword analysis, outline creation, refinement, and writing, making it faster to produce clear, SEO-friendly content aligned with search intent.